Most LinkedIn lead-gen offers are priced around inputs: software seats, account access, retainers for vague "management." Pay-per-reach flips that. You buy a defined outcome — connection requests sent to decision makers in your market, by a real person, from their own account — at a flat rate per volume.
Here's the whole model, end to end.
The core unit: 400 connections per agent per month
One vetted outreach agent sends up to 400 connection requests a month from their own established LinkedIn account. That volume is deliberate — it's comfortably within normal human activity, which is precisely why it's sustainable. Pricing follows the unit: $100 per month per 400-request block. 800 requests is $200 and two agents; 4,000 requests is $1,000 across ten agents. The math stays linear all the way up.
What you provide
Onboarding needs three things from you, and they're the same three things you'd hand a new SDR.
Your ICP: who to reach — titles, industries, company sizes, regions. The tighter this is, the better your accept rate, and a good provider will pressure-test it with you.
Your script: the connection note and follow-up messages, in your voice. Agents send it as written, or adapt per prospect if you prefer.
Your profile kit: a banner, headline, and company experience entry. The agent adds your company to their own profile — the way a contractor SDR lists a client engagement — so prospects who click through see a credible representative, not a stranger.
What the agent does
The agent updates their profile with your kit, then works your ICP daily: manual searches, manual sends, human pace. When someone accepts, the follow-up sequence starts. When someone replies with interest, the agent flags them as a lead — name, role, company, and what they said — and routes it to you through your shared channel or lead inbox.
No credentials are exchanged at any point. No software touches the account. The agent is a person doing outreach on an account they own — which is why this model doesn't inherit the ban problem that kills rented and automated setups.
What comes back to you
The deliverable is reach plus its byproducts: connection requests sent (the guaranteed part), accepted connections, and interested replies handed to your team as warm, contextualized conversations. Your closers pick up from "sounds interesting — can we talk?" rather than from a cold list.
Expect results to track the quality of your targeting and script. A sharp ICP with a specific, relevant message typically sees strong accept rates precisely because the requests come from credible human profiles at human volume.
Who this fits
Pay-per-reach fits B2B teams that need predictable top-of-funnel volume without hiring SDRs, buying tools, or gambling on rented accounts: SaaS founders doing outbound, agencies running client campaigns, sales teams topping up pipeline, and recruiters sourcing at scale.
If you can write down who you want to reach and what you want to say, the rest is a matching problem — and that's the part the service solves.